The Challenge: Promotora Baqueira

The company Promotora Baqueira, with a team with extensive experience in the real estate sector and focused on logistics and housing projects, faced a common problem when adopting the Marketing digital:

• Manual Management Processes: The assignment of messaging leads (WhatsApp and Meta) to advisors was done completely manually, resulting in a slow and inefficient process.
• Late Responses and Lead Drain: Handling messages manually resulted in delayed response times, causing leads to “cooling” and reducing opportunities for conversion in key channels.
• Lack of Initial Qualification: Business advisors wasted valuable time dealing with unqualified leads or leads that confused the type of product, diverting their focus away from the main task: selling.

The company needed a technological solution for eliminate manual processes, save man-hours and focus on efficiency from the start.

The Solution: Darwin AI

Promotora Baqueira implemented Darwin AI as a Virtual Agent integrated with your existing tools (CRM and Task Manager). The objective was to centralize and automate messaging management, achieving:

• Instant and Traceable Responses: Darwin AI took charge of communication on channels such as WhatsApp and Instagram, ensuring an agile and immediate response to all customers.
• Deep Lead Qualification: AI intervenes by collecting key data (name, identification, email, product of interest, approximate budget) before passing the Lead to a human.
• Business Team Approach: When receiving leads highly qualified and with accurate information about the budget and interest, human advisors concentrate exclusively on negotiating and closing complex sales.
• Follow-Up Strategy: The tool was implemented Follow-ups from Darwin to contact customers every (enter this data: 7 or 24) hours for five days, ensuring that no opportunity is missed.

The Results

The implementation of Darwin AI in an initial process of 4 to 6 weeks (from pilot to production) allowed Promotora Baqueira to achieve significant operational and financial improvements in just four months:

• Increase in Sales: A total of An additional $1 million coming from channels managed by Darwin AI (WhatsApp and Instagram).
• Rating Efficiency: Of the total of 400-500 monthly contacts, the 55% to 60% are identified as qualified leads, optimizing the time of advisors.
• Higher Business Productivity: Sellers are now focused on selling, delegating data collection and initial qualification to AI.
• Improved Customer Service: Response times improved substantially, directly impacting the customer experience.

Constant Expansion: The solution is being progressively implemented in all your projects (logistics and housing), starting with WhatsApp and expanding to Instagram.