The Challenge
The team faced two major problems:
- Late responses to customers on weekends and after hours, which cooled leads and reduced the chances of conversion.
- Overload in business advisors, who spent too much time analyzing inconsistent lead information instead of focusing on making sales.
This affected productivity and customer experience, limiting sales growth.
The Solution
By implementing Darwin AI, Grupo GRP achieved:
- Respond in a way agile and fast 24/7, eliminating downtime and maintaining the interest of leads.
- Provide business advisors with information on higher quality, allowing them to focus on the key task: selling.
- Offer more experiences personalised, since the advisors received clear data on the needs of each client.
Darwin integrated into internal processes to perform repetitive tasks, while the human team focused on providing a high-level service.
The Results
With Darwin AI, Grupo GRP achieved significant improvements:
- Response speed: instant customer service, even outside working hours.
- Higher conversion rate: advisors with more qualified and better prepared leads.
- Optimization of internal processes: reduction of manual burden in lead analysis.
- Improved decision-making: thanks to the platform's KPIs (response rate, interest per product, number of customers contacted).
- New sales opportunities: reactivation of leads and creation of more effective campaigns.
